We finalised our all works and handed in!! yay yay yay!!!

Personal reflection:

We, as Peko Ideas, aim to emphasise our message to the audience through the collaboration of five senses. Our overall concept is
to alert people on the awareness of Global Warming through experiences. We have explored each sense and sought to resolve
the conflict between them to convey our messages in the most effective way.

In week 10, we found a big mistake and got stuck for a while about the use of senses, however we expanded new sense as well and collaborated with other four senses effectively. I strongly believe that our outcome will be a part of the performances in each sense
as an action to attract people’s awareness and each sense appeals to people strongly and this experience links with the theme of
Global Warming and will be etched on people’s sensory memory.

Through this project, I have learned how to work and explore an idea with group members. I really enjoyed this group assignment
with my members and I believe that we all worked hard and no one was being lazy therefore I am really satisfied with our work
and members.

Peko ideas member with final box!!
I love ya all!!

Ok…what’s on week 11?

In  friday class, we had discussion with Miek about 3000 essay that we are writing now. he suggested us what to write and gave us a guide line to follow. So now we are more clear about the writing part. We also need to finish up our personal blog as well…

Our final outcome = the box is almost done…

Also we decided what do we need for the exhibition.

• Wall: covers the space 1.5 x 2 m
• space: 1.5 x 2m
• Table: top – about 0.7 x 1.2 m 
• Two lights: the height is smaller than the height of the table
• 2 plugs: for 2 lights

With the table, probably we can borrow it from our school. We need to ask Suzie before the exhibition. 

Weekend group meeting

We met last weekend as usual to finish up our box!!

first of all we pasted our braille on each side of the box.

for another side of the box, first we tried to paste symbolic image like bellow.

however, we all felt this symbol is too obvious to convey people about global warming.

therefore we pasted the word “global warming” in braille in stead of this symbol.

Next, we’ve done smell for the mask.
we added cigaratte ash. but it did not work that much…well, we still could smell cigarette a bit.
we need to add more for the exhibition.

Also we made small tiny chocolate as well!

So, we are ready for trial!!

Here is our first audience.

Thanks for helping us, Jan*

We also brought our box to outside for survey.
we left our box in the park and waited until it intrigued someone.

Our little audience

We’ve got audience and got their opinion.
They told us that our box is absolutely intriguing therefore they looked into the box One man said that inside of the box looked like the universe, which we meant it to be! Also he could hear the sound from the box and it made him feel danger as well.
However they couldn’t smell strongly from the mask. So we need to make it stronger for the exhibition.

Lady in the below picture tried our peko chocolate!
She said she could taste chili flavour mostly.so for exhibition, we need to add more other flavours and less chili flakes.
Also she could feel the awareness of something from this chocolate.
Our aim is almost conveyed to people

our final vision ball

– be curious –

So now we need to focus on writing!! 3000 words essay!!

yay!

Year: 1971

Directed by: George Lucas
Written by: George Lucas (story and screenplay), Walter Murch (screenplay)

Story: The computer in the shelter that extended under the soil in 25 century was ruling the human race. People were managed by the number without having even the name, and were silently engaged in work, as taking a mental stabilizer was obligated there. THX-1138 (Robert Duval) and his female roommate and LUH-3417 (Maggie Macorme) stop taking a mental stabilizer so by an own intention. Two people liberated from a mental stabilizer exchange the sexual relationship that comes to be going to love before long each other, and prohibited. THX-1138 decides to escape for LUH-3417 though the computer that notices the thing separates the two immediately, and imprisons THX-1138 to the trial.　

I was surprised by that this movie was made when the director was in university and he is the director of Star Wars as well. I believe he is very talented and shocked he created this movie when he was almost same age as me… I also watched the original version of this movie, 15mins long, but it still works well. Actually to understand what is going on in this movie, I had to watch it again and again otherwise it is quite difficult to get it. This movie is a good example of low-budget art and it creates many effects and represents a cold feeling this movie has.

The first impression of this movie was fear and scare. This movie is very abstract and the set with full of white background made me sick and it represents the controlled future society. The use of “white” is very interesting and it attracts many audiences. But at the same time, it drives audience crazy as well. Also the silence of this movie was very insane. The progress of this movie is quite slow, so in the middle I was a bit bored. But this original worldview and futuristic mood were very intrigued me and excited my curiosity. I also felt the decadent mood from this movie. Also the BGM was quite scary as well, very slow and somber music.

I liked the robot police in this movie. It was quite funny actually. They looked very disgusting and also they were inability.

 This work reminds me of the movie “Matrix”. There are similar points in both movies, however the mood of movie is quite different and I like “matrix” more than this movie because I prefer action movie.  

I could feel a issue for the controlling society and anxious of it. This movie is not like usual SF movie, however I think the quality of graphic and interesting story is quite reasonable to watch.

In this article, the author mentioned that the experience design community often self-identifies as being web or degitally focused. Now, most of the web relates to the sense of sight only. This article is to look at each of the other four senses and explore how we can integrate design for those senses into our web experiences.

With hearing, it is crucial for some business and products. And the web is innovated to make chances for people to hear. I believe that the music industry is one of the biggest business area and appealing to the sense of hearing is very effective. Now we can buy the music from the web like Apple’s iTunes for example as the author mentioned. We can also listen to the trial and decide whether we want to but the music or not. Also, Youtube is one of the good example of the web for both senses of sight and hearing.

With smell, here is good example http://www.retrofuture.com/smell-o-vision.html. This is for “Understanding the power of multi-sensorial experiences, the movie industry experimented—more than 40 years ago now—with integrating olfactory experiences into movie viewing. Unfortunately, the technology was not equal to the idea, and the experience was poor.”

 Following information is the improved version of smell-o-version above, trial for adding smell to Internet!! 

NTT tests adding smells to Internet
Someday your nose could get a workout while your fingers click the mouse. Japan’s top telecommunications company NTT is adding smell to the sights and sounds of the Internet. A test version of the new technology is on display at a Tokyo electronics store. A broadband connection controls a machine that has 36 scents, blends of natural oils, such as eucalyptus, sandalwood and basil. But cyber sniffing doesn’t come cheap. The demonstration model cost nearly $10,000. NTT officials say they’re studying the market potential for a home version. http://www.usatoday.com/tech/news/2004-12-08-internet-smell_x.htm 

  This is very interesting!! If this machine is completed, I think there would be more opportunities for the market of the smell – perfume, aroma oil, insense stick etc. I hope they can make it cheaper for a home version as soon as possible.

However, the author mentioned that even now, there are many other ways to integrate the sense of smell into our design and development. I believe smell is quite important in design, too. It is very directly for ou memory.

It seems quite hard to design the touch on Internet. What the author said is that all people who are using computer, they  experience kind of the touch already. We are typying on a keyboard, moving and clocking a mouse, using stylus and pushing buttons etc. so he stated that the touch is a part of experience.

This is his idea for the touch on the web.  “Direct mail is a great example. Why not send people a small piece of fabric that can attach to their mouse, monitor, or keyboard, specifically to influence their Web experience? This way, not only can they interact with and touch the product while on your site, they can do so when using other sites. And this area is ripe to be taken advantage of!”  

so touch can be experience of each person. We need to think beyond the specific media and create a better overall experience.

Ok, with the tase, what can we do? The author says that it is almost always a matter of our own control. So the design of taste requires subtle modifications to basic behaivior, as well as basic ideation and implementation. 

There are examples of taste, chewing gum and mints that began to break the limited paradigm of taste. We use these products everyday.  Anyway we people love to eat and it relates to our body and emotion. So taste is very powerful. 
Taste is also amn important part of design, so it would be great if we can try the taste on the web.

 “Technological and financial barriers are factors, not impediments. And the benefits of creating better experiences are virtually limitless.”

I hope that in future, we can experience all five senses through Internet!! It should be very cool!

Symbols are one category of icon.  I questioned myself, what are the symbols I usually see and use in my life?

-         The national flag can be one of symbols

-         The traffic sign

-         Logo Picture writing in this comic etc , it also says that there are the icon of language, science and communication. In fact we use lots of symbols in our lives, which means the symbols we use everyday are representing concepts, ideas and philosophies.  

This comic says that words are totally abstract icons.  However with pictures, there are levels of abstraction varies like the face in the previous panel that is directly resemble their real-life counterparts as to almost trick the eye. 

 “Why would anyone, young or old, respond to a cartoon as much or more than a realistic image?” 

“Why is our culture so in thrall to the simplified reality of the cartoon?” 

“When we abstract an image through cartooning, we are not so much eliminating details as we are focusing on specific details. By stripping down an image to its essential “meaning”, an artist can amplify that meaning in a way that realistic art can’t. As above, we just simplify the real object to the abstract picture like the character in the comic. From the photograph of the face, it becomes to simple illustration, which is with eyes and mouth. So what it means is we pick up the most important details of the reality – for example with face, we erase the things we do not need to recognize it as a human’s face.   “Cartoon isn’t just a way of drawing, it’s a way of seeing!” 

I totally agree with this above statement because it depends on how we see the cartoon and it warrants further investigation.  We can recognize the circle with two dots and one short line as “a face”. 

“ We humans are a self cantered race. We see ourselves in everything.” 

This is so true, so we can see ourselves in our lives and it is everywhere.　Also we can make the world over in our image.  Marshall McLuhan observed similar foam of non-visual awareness when people interact with inanimate objects. What it means is like when we are driving, we can experience our five senses report more than usual. We can see, feel and hear than usual while we are driving. So a car can be thepart of our body. It absorbs our sense of identity.  So by using some medium, we can use our five senses more than usual.This inspired our group idea a lot. We also want to appeal to people’s five senses by using the medium- a sensor box.  Also there are interesting descriptions like

“ our ability to extended our identities into inanimate objects can cause pieces of wood (crutch) to become legs…pieces of metal (cutlery) to become hands…pieces of plastic (phone) to become ears…pieces of glass (glasses) to become eyes. ” So all of those objects can be one of our bodies part.  I also liked this description. ”Media convert thoughts into foams that can traverse the physical world and be re-converted by one or more senses back into thoughts.  

I think the most important thing with media is “sense”. So our group decided to use five senses of human for our project. Senses are necessary and important for human so we would like to discover them by making five in one box (a sensor box.)  

Sensory Brand Management: It makes (five) senses 

 http://www.clickz.com/showPage.html?page=1464261

I read the article about sensory brand management and it suggests marketing plan to be appearing to five senses of customer.  Most advertising are so limited and they only appeal to two senses, which are sight and hearing.  

This article is very useful for our group topic – communicate our idea through each five senses. We are already familiar with sight and hearing which we are everyday concerned with media. However we are still investigating the possibility of other senses marketing.

As this article states, smell is probably the most impressionable and responsive of the five senses. Because if you smell something that you smelled long time ago and familiar with it, that smell will be a trigger of flashback of your memory.So our brains remember the impressive smell automatically. This mechanism can be used as adverting. This is very interesting point. I would like to consider that how to appeal to the sense of smell in marketing.

Also I think the smell can refresh ourselves easily. I just realised that smell is very important for our lives.Imagine if we can smell anything…it will be so boring. However the question point is how can we use the smell for advertisement / marketing? It is not easy as sight / hearing. Because we cannot smell something from TV, Internet, radio and book (magazine). I guess this is the difficult but interesting question to discover.   

The next thing I noticed is that the examples of how the existing companies are using sensory appeal well. Some of the supermarkets in UK are connected to bakeries shop by pipeline so customers can smell the fresh bread aroma trough that pipeline and they will go to buy some of it. How cool?  I just realised by this article that why the online clothes shopping is not prospering as the actual shop is. Because customer can’t touch texture and try the clothes on. So shopping behaviour depends on it. This is very good point to consider and interesting marketing strategy.  

So this is the question. How can we appeal to all five senses on the Internet? I believe this is quite hard. Obviously we cannot smell, touch or taste them on the Internet however in this article says that   

So with the sound, we can imagine the smell and taste of it like the Coca-Cola site one. I believe that all five senses are all linked. Therefore our group idea = five senses in one box’s each sense can be connected together well and it can be impressive enough for audience to remember of it and rethink of the issue.  

There are many opportunities for the marketing with five senses appearing. This isn’t settled yet, however I believe that we can go more further than current marketing style. Hopefully we can break the rule of it in future.

Cradle to cradle First of all, I was surprised of the material that is used for this book. It is not paper that we are familiar. So before I started reading this book, I already questioned many things with just touching it. – Why this book is made by plastic? What is the purpose of it? Is there any meaning? Isn’t it expensive to print on plastic? Is this recyclable? 

 Once I read the introduction part, “This Book Is Not A Tree”, I understood why they used the plastic. The author is also asking, do we know what all the products around us made by? The author also mentioned that we are unknowingly becoming party to a process of waste and destruction. I believe that the author dares us to think about the earth’s resources.  This book is talking about “Changing how humans relate to our environment” 

With Cradle to cradle, the chapter one was quite interesting part for me. 

A question of design - The authors say that our current technology is “cradle to grave” design, which means we use resources from the earth and make it into a product and use it. After we use it, just throw it away. 

“Everything else is designed for you to throw away when you are finished with it. But where is “away’? Of course, “away” does not really exist. “Away” has gone away. Cradle-to-grave designs dominate modern manufacturing.” 

 I really like this sentence and it says the truth. Everyday, we buy something, use them and throw them “away”. But I think it is a reality of current people’s behaviour and it continues. So in this book, the author tells us what to do instead of just wasting resources again and again. The author also mentioned “ the product itself contains on average 5 percent of the raw materials involved in the process of making and delivering it.”   

Also the authors mentioned that the threat of global warming brought about by the build-up of heat-trapping gases like carbon dioxide in the atmosphere due to human activities. As we know global warming is becoming very serious day by day and behind that, there is human selfishness. According to the “cradle to grave”, we keep wasting resources but don’t take action that much. Most of people don’t take this issue seriously including much and we keep destroying our planet.  So we use more energy that we get from the nature. They suggest how environment affects the intangible quality of human life, and how applying these same philosophies to architecture and urban planning can produce amazing results.

I think this book is very useful and relating to our project topic as well. And there are many inspiring thoughts.  The authors’ writing is very clear and easy to understand so it inspired me a lot for my group work. Also this year with other studio, we also had a project of sustainability and recycling so the thoughts of the authors helped me a lot as well.   

So after we found important mistake and tried to recover the problem on weekend.

SATURDAY

First we discussed about what is TASTE?

Here is our research.

What is TASTE?

Taste is the ability to respond to dissolved molecules and ions called tastants.

Humans detect taste with taste receptor cells. These are clustered in taste buds.

Each taste bud has a pore that opens out to the surface of the tongue enabling molecules

and ions taken into the mouth to reach the receptor cells inside.

What kind of taste do we have?

- Sweetness

- Sourness

- Bitterness

- Saltiness

- Savoriness

Savoriness – The quality of being savory.

Savory is

1. Appetizing to the taste or smell: a savory stew.
2. Piquant, pungent, or salty to the taste; not sweet.

Properties of the taste system.

• A single taste bud contains 50–100 taste cells representing all 5 taste sensations (so the classic textbook pictures showing separate taste areas on the tongue are wrong).

• Each taste cell has receptors on its apical surface. These are transmembrane proteins which

  • admit the ions that give rise to the sensations of salty and sour;

  • bind to the molecules that give rise to the sensations of sweet, bitter, and umami.

• A single taste cell seems to be restricted to expressing only a single type of receptor (except for bitter receptors).

• Taste receptor cells are connected, through an ATP-releasing synapse, to a sensory neuron leading back to the brain.

• However, a single sensory neuron can be connected to several taste cells in each of several different taste buds.

• The sensation of taste — like all sensations — resides in the brain [evidence].

- from http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/T/Taste.html#Umami,

The sense of Taste, 35 feb 2007

we discussed how to present our TASTE

We aim to let people FEEL the issue(global warming).

So the TASTE should be something eatable.

but its taste should not be nice because we want to express the global warming

with the taste. then it should be something disgusting and it would represent the distroy of our world.

people who try this taste can FEEL our idea. We also want people to remeber this experience.

Because if we have some shocking experience, it will last for long

and can not get it out from our head. We want poeple to have strange shocking experience

and remember of it. it will be reminder later and we want people to considor of it.

This is also out warning to people who are ingoring the global warming and

also what is going on in this world.

Ideas:

• sheet
• chocolate
• candy
• chocolate box

from above ideas, we chose to make new original super chocolate to let people try and taste!!!!!!

What can we put into chocolate?

 We should think about all tastes.

• Sweet – Sugar
• Salty- put salt or soy sause
• Bitter – bitter chocolate / cacao
• Sour – lemon/ lime
• Spicy- Chili

we bought all spices to put into a chocolate!

the list of what we prepare:

• Dark cooking chocolate
• Lime syrup
• Chili flake
• Vinegar
• Sugar,Rock sugar
• Iced peach tea

 Cooking time…

We made 6 chocolates with each above tastes,

and also the all mixed one.

We tried all of them and decided which one is to be used.

What we chose for TASTE is this…

This is a winner!!!!!!!

yuck….

————————————————————————

We constructed our box.

We folded the size of the board  and sticked them with the PVA glue.

We haven’t closed the front and back because we need to set all our senses inside.

so we will close it at the end.

We also decided to set the mask on the front of the box.

Therefore it should be placed under the small hole. Then people can SEE inside and SMELL something once.

This is our trial-

need to try more~

SUNDAY

Today, we focused on making box.

Before doing the vision part, we chose which typography to use.

This is what we chose for our VISION

Ex. of 50 typography

We tried to find the right place for the ball, acetate paper and the torch.

We also checked whether the speaker works inside of the box.

Because we are going to use speaker inside and play the sound mix truck.

It worked well yay

Next, we need to figure out of SMELL… 

we are almost done….

 We were stuck

We were kind of lost this week.

We found that we’ve made a big mistake.

Our body have five senses, and why are we only using four senses?

What is the reason of it? Does it make any sense?

…..No.

We discussed that should we focus on one sense or do one more sense – taste.

We were stuck.

however we just changed our idea to do five senses.

because if we choose only one sense, it also does not make sense.

our idea is to put all senses into one box.

therefore we decided to do additional sense!!!!!

We will be fine!!!!

We had discussed about TOUCH presentation.

once we dicided to use braille for touch, we kept brainstorming of it.

What words or texts can be translated to braille?

We think it should not be too long sentense, it should be one strong word to

symbolise the issue of global warming. and it should let people realise the issue too.

therefore we picked few words to match with the issue.

• evaporation
• explosion
• global warming
• warning
• extinction

these are words for braille we thought so far….

Weekend meeting

This is Braille first trial with the word = global warming

once our first idea for smell is gone, we dicussed the next idea.

and we got an idea for presenting smell by using a gas mask.

The gas mask we bought has two sponges so we can add smell into there

and let people smell it!! but need to figure out how to put it into the box..

Mike with the mask

The mask is from hardware shop. Before we bought this gas mask, we also went to

army shop and found full fase gas mask which was used in World War 2!!! Amazing..

and the shop staff recommended not to use it…. actually this mask is for not to wear.

Also they aren’t sure whether it is safe to wear or not….then we did not but it…

however it looked very nice and scary…but we gave up…too dangerous…

—————————————————————————-

With vision presentation, we decided to use a foam ball and project the

word/typography on it. A ball shape symbolises the earth and it relates to

our issue – global warming. therefore we chose a ball shape to use.

At first we tought about using a projector to spot the ball,

however it will be too hard to project on circular shape and also there will be

not enough space to put a projector inside the box.

therefore we’ve figured outhow to project the image on the ball.

We are going to use a torch to project the typography on the ball.

This is a foam ball that we are going to use.

With this foam ball, we are going to hang this from the top of the box,

and project the typography by using torch.

So inside of the box should be dark and we make a small hole on the front of the box.

Then poeple will curious what is there inside of the box and look in.

and they will see this projected ball in the dark. we think it will be nice!

here is our trial

we could project the word onto the ball and it is quite clear

enough to read. but we want to use more complicated typography.

so below is next trial with overlayed texts.

It also works quite well.  The next step for this vision ball is that

we need to choose which one to use.